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Science Communication Specialists

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What we do

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    Science and medical writing

    We are experts at building stories out of data and articulating the positive ways that science can change people’s lives

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    Creative

    We love turning insight into artwork and building a visual platform that can elevate science to the next level

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    Production

    We get it done. Whether it be an app, website, print piece or event, we take care of it from start to finish

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    Strategy and planning

    We are always curious about new challenges and passionate about building plans to overcome them


  • Our values

    Be Curious

    Be curious about everything

  • Our values

    Be Free

    Be free to think differently and challenge the way things are done

  • Our values

    Be Brave

    Be brave enough to stand up for your beliefs and speak your mind

  • Our values

    Be You

    Be you and be authentic to yourself and to others

Our leadership team

  • Jacqueline Wallach

    Jacqueline Wallach

    Chairperson

  • Jacqueline Wallach

    Jacqueline Wallach

    Chairperson

    With more than twenty years of experience in leadership positions in companies such as Novartis and Roche, Jacqueline is an expert at communicating within the healthcare environment in both the US and European markets.

    Although beginning her professional life as a lawyer, Jacqueline’s passion for communication saw her becoming an expert in public relations and has since led numerous internal and external campaigns that span executive support, crisis management and engagement.

    Jacqueline loves to travel and splits her time between the US and Europe.

    Read more on LinkedIn

  • Neil Kumar

    Neil Kumar

    Client Services Director

  • Neil Kumar

    Neil Kumar

    Client Services Director

    Neil has a real passion for client service and getting things done. Having built and trained client services teams in both the UK and Australia, Neil knows what it takes to bring projects to life and have a little fun on the way.

    Neil has almost a decade of experience in servicing the healthcare industry and has worked on award winning projects in both the European and Asia-Pacific markets that have seen him running events in more than twenty countries.

    Neil loves all things digital and has helped pioneer a number of groundbreaking projects in science communication.

    Neil is mildly addicted to adrenaline and is fluent in Spanish.

    Read more on LinkedIn

  • Adam Goodband

    Adam Goodband

    Science Communication Director

  • Adam Goodband

    Adam Goodband

    Science Communication Director

    With a degree in zoology and masters in science communication, Adam always knew that his future lay in turning science into stories. A desire that led him to work as a Medical Writer, specialising in vaccines, before becoming a healthcare communications strategist, working in both the European and Asia-Pacific markets.

    Adam has led and developed a team of planners and medical writers for a number of years and knows what it takes to turn data into a compelling narrative.

    Having worked under the ABPI (UK), MA (Australia) and EFPIA (Europe) codes of conduct, Adam has a detailed understanding of the ethical and regulatory framework of the healthcare industry and is passionate about innovation within that framework.

    In his spare time Adam loves getting back to nature and is a keen birder.

    Read more on LinkedIn

Case studies

  • World Lupus Day 2019

    • What?

      Lupus is a devastating and lifelong autoimmune condition that affects 5 million people worldwide. World Lupus Day is a yearly opportunity to come together and raise awareness for this condition.

      As a pioneering organisation in the field of lupus research, Idorsia wanted to mark World Lupus Day 2019 with a series of internal activations and events. 

    • Why?

      Idorsia specialises in research and development, for most staff this means lab work. But as with all diseases, lupus is about real people and real lives. World Lupus Day gave an opportunity to connect staff to real people living with lupus and deepen their understanding of the scientific and emotional framework within which their work sits.

      Ultimately the event was about creating a sense of pride in the important research that Idorsia is conducting. 

    • How?

      We developed 4 stations that were setup around the Idorsia campus:

      – Station 1 featured an augmented reality application disguised as a bathroom mirror, highlighting the impact of lupus in people’s lives.
      – Station 2 consisted of a pop-up portrait gallery, developed from a shoot and interview conducted with members of Lupus UK.
      – Station 3 taught staff about Idorsia’s clinical trial, using a stunning infographic wall that broke down the complexity of the study protocol into its key principles.
      – Station 4, housed a series of bespoke whiteboards and magnets, used by members of the Drug Discovery team to teach colleagues about the mechanism of action of the drug under development.

    • Results

      Over a 3-hour window during World Lupus Day, more than 300 members of staff visited all four of the event stations. Staff feedback was extremely positive, with people enjoying the mix of science and real-world patient insight. Based on this positive feedback, the content developed for the event is currently being adapted for wider digital engagement and future activities. 

  • Women with head in arms on desk with diabetes related equipment on table

    Launching a next generation diabetes treatment in a competitive market

    • What?

      We worked with a leading insulin company to position and launch a next generation co-formulated insulin in the Australian market.

    • Why?

      As with many countries today, Australia is facing an increasing burden created by the diabetes epidemic. New products that can add value for both healthcare professionals and patients are essential to help reduce this burden. In this case, the product presented a unique co-formulation which offered tangible benefits in terms of diabetic control, quality of life and simplicity – these benefits needed to be combined into an evidence-based narrative that helped shift behaviour.

    • How?

      By working hand in hand with our client we built a clear, concise and memorable product platform on the promise of simplicity. This platform was authentic to the scientific evidence underpinning the product and allowed us to build a suite of educational and sales materials that were united in their messaging and promise.

    • Results

      Over a 12-month period we used this platform to develop more than forty individual tactics, ranging from videos to apps and printed items. Today, the product in question is a crucial tool in the battle against diabetes in Australia and the Australian launch has become a model of excellence for other countries preparing to offer the same product to their citizens.

  • Circle of open palms with red HIV bow in each hand

    Education with a difference

    • What?

      For several years a leading company in the battle against HIV had been offering live educational events to HIV specialists. In recent years the number of attendees had been waning and they wanted to refresh the way they offered this education to get more from the event.

    • Why?

      HIV is one of the most dynamic areas of research in modern medicine and this means HIV specialists are constantly racing to keep up to date with new data and products. In this context, the manufacturers of HIV medicines make considerable efforts to offer regular and high-quality education to the HIV community, but not all education is good education!

    • How?

      By using virtual mannequin technology, we were able to bring real-world case studies to life in a room of HIV specialists. This turned the traditional dictatorial method of education on its head and effectively turned a room full of specialists into one giant multi-disciplinary team, faced with a single challenging patient.

    • Results

      Delegates valued the new format, and when surveyed, agreed that it was both more memorable and engaging than previous formats. The event is now in its third year and delegate attendance is once again on the rise.

  • Detail aid on iPad being discussed with 3 people

    Putting competitor data into context

    • What?

      A company specialising in the treatment of blood cancers had a problem. A competitor had launched a new data set that appeared to show an improvement vs. their own product. On closer inspection the populations in which the respective data had been collected were vastly different and the comparison was both unfair and inaccurate.

    • Why?

      While the ABPI and other international codes of practice are designed to avoid inaccurate and unfair comparisons of data, there is no doubt that in the real-world comparative conversations occur and healthcare professionals often put data side-by-side. We needed to find a tool for the sales force to use that could ensure these conversations were accurate and compliant.

    • How?

      To overcome this challenge and put the two data sets back into context, we created a data contextualisation app. This app illustrated the key differences in the data sets, while never presenting those data together and clearly highlighting that direct comparisons should not be made. This app highlighted the differences in the populations in question, including average age, lines of prior therapy and classification of disease at time of treatment – all variables which are well understood to affect survival estimates.

    • Results

      Armed with this app, both medical and commercial representatives from the company were able to discuss the two data sets in a fair and balanced way, while avoiding direct comparisons. This tool became an essential way for the company to redress competitor messaging and refocus the conversation on evidence-based decision making.