Our articles

August 10, 2020

Fair and diverse participation in clinical trials: is that even achievable?

Studies show that clinical trials conducted in the United States tend to involve primarily middle and upper-class, younger, white male participants. Ideally of course, a clinical trial’s population would consist of a variety of different sexes, race and ethnicities.

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May 14, 2020

Are you using digital marketing to locate your clinical trial participants?

Figures from 2014 showed that up to 89% of pharmaceutical companies were failing to notice the potential of non-traditional methods of recruitment.[2] While this is no doubt changing, many companies have plenty of room to improve.

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December 17, 2019

Tilt Brush – advanced applications for healthcare comms

Virtual reality (VR) has captivated the world of healthcare communications, creating enormous opportunity for pharmaceutical companies to bring their concepts to life. From mechanisms of action to disease awareness, the healthcare industry has been quick to adopt VR – but the opportunities are far from over.

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July 10, 2019

The Role of the Fruit Fly in the Research of Human Disease

A very common pest in most of our homes, the fruit fly (Drosophila melanogaster), is one of the most important model organisms in scientific research. To date, no less than nine Nobel prizes have been awarded for research based on the fruit fly. 

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July 2, 2019

Electron microscopy – a glimpse at the world in detail

If you look down at what you’re wearing and observe the material it’s made out of, pick up your phone and browse social media, or peer into your medicine cabinet, it is clear that microscopes have greatly shaped our understanding of the world we live in and the way we live it – often in ways that we don’t realise.

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February 26, 2019

How to use social media in healthcare product launches

As everyone is well aware, social media can be a useful tool for business to access target audiences. The same is true in the healthcare environment, where pharmaceutical companies want to reach healthcare professionals to communicate the value proposition of the treatments they produce and market. 

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January 31, 2019

Strategic and tactical innovation in healthcare communications under the GDPR

The General Data Protection Regulation (GDPR) has had many companies focused on data storage, processing and compliance over the last 12-24 months - and rightly so.  As of last week, we have seen that the GDPR has teeth and that regulators intend to enforce the rules.

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January 15, 2019

What does ‘no-deal’ mean for the supply of medicines?

Following today's defeat of the Prime Minister's Brexit deal, many thousands of people up and down the UK will be extremely worried. Not because of the economic or political implications, but because their wellbeing and potentially even their life is dependent on a consistent supply of medicine.

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January 7, 2019

New year, new approach?

Talking about science and selling scientific products and services to varied audiences is often not so different from traditional marketing.

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January 4, 2019

What is science communication?

That’s a great question, and as science communication specialists, it’s a question that we ask ourselves a lot. To answer that question let’s begin with a boat full of sailors in 1747.

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