iMCD disease awareness

What?

A leading global company in iMCD management wanted to create a series of materials to help healthcare professionals (HCPs) to identify and understand this disease. Ultimately, this project would ensure patients are diagnosed sooner, providing them access to vital disease management strategies before it is too late.

Why?

Disease awareness materials sought to better explain iMCD and distil the diagnostic guidelines into something more manageable. These materials equip HCPs with the knowledge to spot iMCD, and give patients access to the support they need.

How?

A global website was created, with bite sized videos and downloadable resources. Interviews with leading therapy area experts, in combination with the latest published research ensured the content was high quality.

Results?

The global website is well used, and the resources within have been distributed to markets across the world where they help increase the awareness of this rare disease.