Internal awareness event

What?

Enzyme Communications worked in collaboration with a leading global biopharmaceutical research organisation to develop an internal employee awareness event to mark World Lupus Day. The organisation is currently involved in the clinical development of a new investigational compound for the treatment of lupus.

Why?

In a large research and development organisation, it can be easy to forget the importance of the work completed and who it seeks to benefit. Particularly for those who are not involved in the scientific side of the business, real patients may feel very far away. The event aimed to spotlight the real experiences of lupus patients and connect employees to the importance of their work.

How?

A one-day event was designed specifically to engage employees with the lived experience of lupus patients. Across four installations, employees could understand the mechanism of lupus and the investigational compound being developed for its treatment, as well as empathise with patients through use of augmented reality and a dedicated photo gallery. The photo gallery was produced through collaboration with a UK-based lupus patient advocacy group.

Results?

Over a 3-hour window during World Lupus Day, more than 250 employees visited the four event stations. Feedback was positive, with attendees specifically noting the combination of science and patient insights.​ Assets from the event have been repurposed, with the scientific displays used for internal training and the patient experiences shared with an external audience via social media.