Our articles
September 22, 2022
How can science communication help unlock the potential of sustainability and environmentally friendly energy solutions?
With increased political will and funding now flowing into the sustainability and energy sectors, a whole raft of hugely exciting companies are developing the solutions we desperately need to try and turn the tide on climate change and the overuse of resources.
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September 21, 2022
Summer placement with Enzyme: putting theory into action
After completing my undergraduate at the University of St Andrews (BSc Biochemistry Hons), I embarked on the MSc Science Communication course at Imperial College. As my master’s year has progressed, I have been reflecting on what an exciting time it is for science communication – and its vital place at the intersect of science and society.
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January 20, 2022
The Oxford AstraZeneca vaccine and the missed opportunity for professional science communicators
Brain power, collaboration, and sheer hard work underpinned the development of the Oxford/AstraZeneca vaccine, so how have science communicators missed an opportunity to spread the word here?
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December 16, 2020
When every word counts
How you communicate matters. Whether patients are vulnerable in the context of a clinical trial or because of their illness, it's is important to be aware of these factors when strategising a patient communication plan.
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November 25, 2020
One year at Enzyme Communications
Enzyme's company process revolves around four Ps (Position, Promise, Proof and Patient). After year one of working with us, Lois sums up her experience with her own four Ps
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November 6, 2020
How do we relieve stress at Enzyme Communications?
Every working person is likely to experience stress at some point in their job. For International Stress Awareness Week, we want to discuss the things that we do at Enzyme Communications to manage stress.
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October 21, 2020
How do you take advantage of the opportunities of the remote world to communicate your science?
Across 2020, the healthcare community has been met by unprecedented challenges as a result of the coronavirus pandemic. In healthcare – an industry known to rely on physical meetings – restricted social interactions has driven the need to reinvent traditional means of communications.
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August 10, 2020
Fair and diverse participation in clinical trials: is that even achievable?
Studies show that clinical trials conducted in the United States tend to involve primarily middle and upper-class, younger, white male participants. Ideally of course, a clinical trial’s population would consist of a variety of different sexes, race and ethnicities.
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May 14, 2020
Are you using digital marketing to locate your clinical trial participants?
Figures from 2014 showed that up to 89% of pharmaceutical companies were failing to notice the potential of non-traditional methods of recruitment.[2] While this is no doubt changing, many companies have plenty of room to improve.
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December 17, 2019
Tilt Brush – advanced applications for healthcare comms
Virtual reality (VR) has captivated the world of healthcare communications, creating enormous opportunity for pharmaceutical companies to bring their concepts to life. From mechanisms of action to disease awareness, the healthcare industry has been quick to adopt VR – but the opportunities are far from over.
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July 10, 2019
The Role of the Fruit Fly in the Research of Human Disease
A very common pest in most of our homes, the fruit fly (Drosophila melanogaster), is one of the most important model organisms in scientific research. To date, no less than nine Nobel prizes have been awarded for research based on the fruit fly.
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July 2, 2019
Electron microscopy – a glimpse at the world in detail
If you look down at what you’re wearing and observe the material it’s made out of, pick up your phone and browse social media, or peer into your medicine cabinet, it is clear that microscopes have greatly shaped our understanding of the world we live in and the way we live it – often in ways that we don’t realise.
Read nowFebruary 26, 2019
How to use social media in healthcare product launches
As everyone is well aware, social media can be a useful tool for business to access target audiences. The same is true in the healthcare environment, where pharmaceutical companies want to reach healthcare professionals to communicate the value proposition of the treatments they produce and market.
Read nowJanuary 31, 2019
Strategic and tactical innovation in healthcare communications under the GDPR
The General Data Protection Regulation (GDPR) has had many companies focused on data storage, processing and compliance over the last 12-24 months - and rightly so. As of last week, we have seen that the GDPR has teeth and that regulators intend to enforce the rules.
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January 15, 2019
What does ‘no-deal’ mean for the supply of medicines?
Following today's defeat of the Prime Minister's Brexit deal, many thousands of people up and down the UK will be extremely worried. Not because of the economic or political implications, but because their wellbeing and potentially even their life is dependent on a consistent supply of medicine.
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January 7, 2019
New year, new approach?
Talking about science and selling scientific products and services to varied audiences is often not so different from traditional marketing.
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January 4, 2019
What is science communication?
That’s a great question, and as science communication specialists, it’s a question that we ask ourselves a lot. To answer that question let’s begin with a boat full of sailors in 1747.
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July 12, 2018
From Study to Story – harnessing the power of story telling
Do you have a newly published study that you want to communicate, or perhaps an existing study that you feel you could get more from? If so, Enzyme Communications ‘Study to Story’ process could be for you
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